President’s Note: Book Review – Ready Farmer One

ready farmer one

Late last year, while at one of the many meetings I attend every year, someone mentioned a book called, Ready Farmer One: The Farmers Guide to Selling and Marketing. Intrigued, I ordered it.

It is one of the most focused books on modern farm marketing I have seen. It is a mix of the author’s ideas and interviews with farmers from all over the United States and Canada.

It covers both the pros and cons or benefits and challenges of various marketing avenues, like farmers markets, CSAs, and online sales. It goes over setting up an online store, fulfilling orders, farm branding, etc. Thirty different farmers and experts are featured in the book.

It is not your typical farm marketing book from the past. If you are looking for a book that addresses marketing in today’s world, this is it.

More information can be found at

marketingpresident's note

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